Brand Spirit: How Cause Related Marketing Builds Brands Hamish Pringle

ISBN: 9780471499442

Published:

Paperback

306 pages


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Brand Spirit: How Cause Related Marketing Builds Brands  by  Hamish Pringle

Brand Spirit: How Cause Related Marketing Builds Brands by Hamish Pringle
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 306 pages | ISBN: 9780471499442 | 10.65 Mb

Branding is one of the key issues in marketing today. In order to remain competitive, marketers have to find ways to add new sorts of values to their brands to satisfy the emerging consumer demand for higher order image attributes. A cause relatedMoreBranding is one of the key issues in marketing today.

In order to remain competitive, marketers have to find ways to add new sorts of values to their brands to satisfy the emerging consumer demand for higher order image attributes. A cause related marketing programme (CRM) represents the quickest and most cost-effective way to acquire the necessary credo to enhance brand position.

This book looks at the business benefits of CRM, and how ethical branding can impact business strategy, with both positive and negative implications.



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