Overdrive James Wallace

ISBN:

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Paperback

306 pages


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Overdrive  by  James Wallace

Overdrive by James Wallace
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 306 pages | ISBN: | 3.29 Mb

While Microsoft was occupied with the largest, most expensive consumer marketing effort in history, the launch of Windows 95, Netscape was equally busy capturing the Web browser market. By mid-1995 it looked as if Bill Gates and company had missedMoreWhile Microsoft was occupied with the largest, most expensive consumer marketing effort in history, the launch of Windows 95, Netscape was equally busy capturing the Web browser market. By mid-1995 it looked as if Bill Gates and company had missed the paradigm shift created by the Internet, and many pundits doubted Microsoft could recover. Meanwhile, the Justice Department was aggressively investigating claims of unfair practices levied by Microsofts competitors.

Suddenly the company found itself in the unfamiliar role of lumbering corporate giant--and underdog. James Wallaces Overdrive, his sequel to Hard Drive, is the story of Microsofts response to this challenge. A veteran investigative reporter, the author paints a vivid portrait of Gatess determination and competitive ferocity, with a host of revealing anecdotes and details as backdrop. The battle for control of cyberspace is far from over, but Microsoft is clearly not to be trifled with.

The tale of how the company repositioned itself in the race makes for fascinating reading.



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