Money, Media, And The Grass Roots: State Ballot Issues And The Electoral Process Betty H. Zisk

ISBN: 9780803927940

Published: March 1st 1987

Hardcover


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Money, Media, And The Grass Roots: State Ballot Issues And The Electoral Process  by  Betty H. Zisk

Money, Media, And The Grass Roots: State Ballot Issues And The Electoral Process by Betty H. Zisk
March 1st 1987 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: 9780803927940 | 6.30 Mb

Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour.

The conclusions have enormous implications for the shaping of policy by public vote.



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